April 11, 2010

Minding Your Own Business - Top 10 Tips to Improve your SEO

Yes, there are easy tips and ways to improve your SEO!

If you're an online seller or blogger, you've probably heard of SEO (Search Engine Optimization). It basically is the "process of improving the volume or quality of traffic to a web page or site from search engines via "natural" or un-paid search results. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine." Makes sense, right?

Not being a web expert, I've been looking for ways to improve my "SEO" and found quite a few good and easy tips here and there. I decided to share my top 10 with you, hoping they might help you as well. So here they are, in no particular order:

1) Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

2) Focus on search phrases, not single keywords, and put your location in your text (“our Montreal store” not “our store”) to help you get found in local searches.

3) Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

4) Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

5) When optimizing your blog posts, optimize your post title tag independently from your blog title.

6) Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

7) Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

8) You can think of a heading on your web page like a headline in a newspaper. The headline generally gives basic information about what’s contained within the rest of the article. The heading on a web page works much the same way as a newspaper article only within the web page, the heading contains the keywords you’re optimizing that page for. When you write the heading, incorporate the keywords you’ve chosen for that page. The heading doesn’t have to contain ONLY the keywords but it should work them into a clear format.

9) Join as many forums and online communities which are related to your websites and products. Talk about your products there and you can also provide links to your website. This way you can traffic as well as backlinks.

10) If you have a blog, have email campaigns where you send mails to people with clickable links. This way you can get good traffic.

To learn more about SEO and get more detailed, meaty stuff, get this free Etsy Guide to SEO.

Have fun and a great week of sales,



Patricia Wood
VerreDesign

PS: I listed new earrings and a bracelet in my VerreDesign's Etsy Shop - let me know how you like them!

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